Workshops by Marketing Unplugged
Albert Einstein said that the definition of Insanity was doing the same thing over and over again and expecting different results.
In a Marketing Unplugged workshop, participants are exposed to the latest thinking from the world of academia. These new concepts combined with the experience of the team plus creative thinking tools often results in real innovation.
Marketing Unplugged workshops combine problem solving with training and result in action ready solutions.
Brief us about your biggest problems or opportunities and we will design a workshop suited to getting the best results for you. While training your people to become stars.
What is Marketing Unplugged?
Marketing Unplugged is an innovation company that loves unplugged music and sneers at synthesizer music. We think unplugged music requires real talent, real understanding of music and is unique, though sometimes messy. We think synthesizers are too much about process and science and not enough about music.
It’s the same with marketing. The process of marketing puts our focus on research, brand guidelines, market shares, share of voice etc. and in that process we forget about the music. Today, where almost every brand is plugged in to this one giant generator that runs on a fuel of complex marketing jargon, the output is not surprising – that 90% of brands launched every year fail to create an impact.
At Marketing Unplugged we believe in unplugging, and making music through our brands, products and strategies. We are, in particular, against formulaic marketing and me-too strategies. We believe that businesses and their marketing need large doses of innovation, out of the box thinking and brave creativity, to discover their core.
Our workshops and our consulting work are all based on the bedrock of innovation. Innovation inspired by some of the latest thinking in the world of business and marketing. Combined with creative thinking and insights from the real world.
What we do..
Clients contact us when they have a marketing problem or an opportunity. Whether it is about business growth, or launching a new brand, or re-staging an existing brands, or about entering a new market, or to talk to a new set of audience, we come in and add innovative thinking to the mix. Working long term with our clients, we guide the business on the path of innovation to help achieve business objectives.
Sometimes clients are looking for fresh perspectives for their businesses. Our innovation workshops are designed to open up possibilities and create new lenses to look at the business. With our innovative and creative tools, we are able to define new way of looking at the business and find new solutions.
Being in the know of what new is happening in the the world of marketing is critical for marketers. Marketers are too busy in chasing targets and doing the urgent that they do not get time to see what new things are influencing marketing. We read a lot and are inspired by the new wave of marketing thinking. We train and inspire marketers and brand managers to think in an innovative way to make their businesses grow.
Suman Srivastava is the Founder and Innovation Artist at Marketing Unplugged. He is also the author of Marketing Unplugged: Spotting the elephants in the room.
Suman Srivastava enjoys doing new things. A graduate of Delhi University, IIM Ahmedabad and IMD Lausanne, he is an advertising man, strategist, author, marathon runner, teacher, social worker, sports fan, creative bartender and an entrepreneur.
Marketing is stuck in the sixties. That’s why many of the old ‘truths’ of marketing don’t hold anymore. These are the elephants in the room that people tend to ignore. It’s time to re-evaluate the classics.