Marketing Unplugged is an innovation company that loves unplugged music and sneers at synthesizer music. We think unplugged music requires real talent, real understanding of music and is unique, though sometimes messy. We think synthesizers are too much about process and science and not enough about music.

It’s the same with marketing. The process of marketing puts our focus on research, brand guidelines, market shares, share of voice etc. and in that process we forget about the music. Today, where almost every brand is plugged in to this one giant generator that runs on a fuel of complex marketing jargon, the output is not surprising – that 90% of brands launched every year fail to create an impact.

At Marketing Unplugged we believe in unplugging, and making music through our brands, products and strategies. We are, in particular, against formulaic marketing and me-too strategies. We believe that businesses and their marketing need large doses of innovation, out of the box thinking and brave creativity, to discover their core.

Our workshops and our consulting work are all based on the bedrock of innovation. Innovation inspired by some of the latest thinking in the world of business and marketing. Combined with creative thinking and insights from the real world.