PRESENTING
Workshops by Marketing Unplugged
Albert Einstein said that the definition of Insanity was doing the same thing over and over again and expecting different results.
In a Marketing Unplugged workshop, participants are exposed to the latest thinking from the world of academia. These new concepts combined with the experience of the team plus creative thinking tools often results in real innovation.
Marketing Unplugged workshops combine problem solving with training and result in action ready solutions.
Brief us about your biggest problems or opportunities and we will design a workshop suited to getting the best results for you. While training your people to become stars.
The new science of behaviour change is here. It changes the fundamentals of how we do marketing. This workshop uses the principles of this new science to solve your marketing and business issues.
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Most of us work for brands that are trying to challenge the dominance of a leader in our industry. The rules for challenger brands are different from that of leaders. This workshop helps evolve disruptive strategies that can help overcome the leader.
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Presentations are critical for the success of your people and your organisation. Why then are presentations often so boring? This is a workshop that applies the secrets of storytelling to business presentations.
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Brands that have a well defined purpose have been proved to do better than ones that don’t. It inspires your customers, your people and your partners. This workshop helps you discover your true brand purpose and apply it to your business.
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Competing in business is like playing a multi player chess game. Strategies have to be formulated in the context of how the other players play. This workshop helps you model the behaviour of your competitors and your own team.
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There is a conventional way in which the key players in your industry play. Is there an alternative way? This workshop helps you and your team innovate around your business model and thus disrupt your industry.
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There are several other workshops that we have done. And even more that we can do. Each workshop would be customised after understanding the problems and opportunities faced by your business. Modules are added to the workshop as needed.
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What is Marketing Unplugged?
Marketing Unplugged is an innovation company that loves unplugged music and sneers at synthesizer music. We think unplugged music requires real talent, real understanding of music and is unique, though sometimes messy. We think synthesizers are too much about process and science and not enough about music.
It’s the same with marketing. The process of marketing puts our focus on research, brand guidelines, market shares, share of voice etc. and in that process we forget about the music. Today, where almost every brand is plugged in to this one giant generator that runs on a fuel of complex marketing jargon, the output is not surprising – that 90% of brands launched every year fail to create an impact.
At Marketing Unplugged we believe in unplugging, and making music through our brands, products and strategies. We are, in particular, against formulaic marketing and me-too strategies. We believe that businesses and their marketing need large doses of innovation, out of the box thinking and brave creativity, to discover their core.
Our workshops and our consulting work are all based on the bedrock of innovation. Innovation inspired by some of the latest thinking in the world of business and marketing. Combined with creative thinking and insights from the real world.
What we do..
Marketing Innovation
Clients contact us when they have a marketing problem or an opportunity. Whether it is about business growth, or launching a new brand, or re-staging an existing brands, or about entering a new market, or to talk to a new set of audience, we come in and add innovative thinking to the mix. Working long term with our clients, we guide the business on the path of innovation to help achieve business objectives.
Innovation Workshops
Sometimes clients are looking for fresh perspectives for their businesses. Our innovation workshops are designed to open up possibilities and create new lenses to look at the business. With our innovative and creative tools, we are able to define new way of looking at the business and find new solutions.
Marketing Training
Being in the know of what new is happening in the the world of marketing is critical for marketers. Marketers are too busy in chasing targets and doing the urgent that they do not get time to see what new things are influencing marketing. We read a lot and are inspired by the new wave of marketing thinking. We train and inspire marketers and brand managers to think in an innovative way to make their businesses grow.
Suman Srivastava
Suman Srivastava is the Founder and Innovation Artist at Marketing Unplugged. He is also the author of Marketing Unplugged: Spotting the elephants in the room.
Suman Srivastava enjoys doing new things. A graduate of Delhi University, IIM Ahmedabad and IMD Lausanne, he is an advertising man, strategist, author, marathon runner, teacher, social worker, sports fan, creative bartender and an entrepreneur.
