About Suman

Suman Srivastava

suman@marketingunplugged.in

Suman Srivastava is the Founder and Innovation Artist at Marketing Unplugged. He is also the author of Marketing Unplugged: Spotting the elephants in the room.

Suman Srivastava enjoys doing new things. A graduate of Delhi University, IIM Ahmedabad and IMD Lausanne, he is an advertising man, strategist, author, marathon runner, teacher, social worker, sports fan, creative bartender and an entrepreneur.

Suman has been the CEO of Euro RSCG India for 5 years and also Chief Strategy Officer for Euro RSCG Asia Pacific. He was the Chairman of Euro RSCG's emerging markets planning council and a member of the global management committee. Lastly, he was Vice Chairman & Chief Strategy Officer of FCB Ulka Group in India.

In 2011, he started an innovation firm called Marketing Unplugged. The focus of the company is to help Indian companies create marketing innovations and thus achieve extraordinary growth. In this capacity, he has been associated with brands such as Raymond (suitings), CaratLane (online jewellery), Network18 (media), Sweekar (cooking oil), Spuul (entertainment app), Johnson & Johnson (OTC), Navneet (stationery) and FCB Ulka to name a few.

Suman loves startups. He was part of the team that started SSC&B Lintas and later part of the team that started Euro RSCG India. He has a track record of changing jobs only in the years when India has hosted the cricket world cup. He got his first job in 1987, his second in 1996 and his third (Marketing Unplugged) in 2011.

Suman believes that he was put on earth to be a teacher. He loves teaching and has taught at IIMs in Ahmedabad & Bangalore, ISB Hyderabad, IITs at Bombay & Kharagpur, MICA and several other management institutes across the country. He has also run workshops for clients like Microsoft, Intel, Reckitt Benckiser, Max New York Life, Dainik Bhaskar and Bharat Petroleum.

Brand building is a passion for Suman. He has been closely associated with brands from India’s leading companies including Hindustan Unilever, Reckitt Benckiser, Intel, Microsoft, IBM, Dell, HDFC Bank, Bharat Petroleum, Reliance, Mahindra & Mahindra, Bajaj Auto and Philips.

He is active in the voluntary sector where he works on causes that range from schooling for slum children to child sexual abuse to rural tourism to getting India to Give more. He is a trustee of two NGOs, an adviser to a third and a volunteer with several others.

Suman has run the half marathon three times and loves to make creative cocktails.

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