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A Snakes and Ladders Approach to Social Change

#ISDMMasterclass ~ To create lasting social change, we need to deeply understand the stakeholders with whom we seek to work. Join us for this Masterclass on ‘A Snakes and Ladders Approach to Social Change’ where Suman Srivastava , Faculty and Advisor at ISDM will introduce you to the Snakes and Ladders model for understanding…

Is your brand a Harish or a Harry?

Brands have always segmented horizontally. The masses at the bottom, the elite at the top and the rest in the middle. For years I have been been advocating that we need to segment the pyramid vertically as well. In this article, I will elaborate on the reasons for this vertical segmentation, and argue…

The Art Of Asking For Money

All NGOs need to raise money. Unfortunately most follow the same cliches and “best practices” of raising money with the result that their fund raising strategies often do not work as well as they would like it to. The most popular theme these days seems to have the following structure: “For just ₹…

Business Shouldn’t Be About War

December 13, 2011 This article first appeared in Exchange4media and FirstPost on December 13, 2011. We often think of business as being a war. The only way to win is to make the other guy lose. This article takes the view that businesses will make more money by abandoning this metaphor altogether. Adam Smith, the father of…

The business of business is not just business

November 15, 2011 This post appeared on Exchange 4 Media and First Post on November 15, 2011. Click on the publication names to see the original articles. Recently I had the privilege of meeting a couple of committed young people, Apoorva and Diti, who were pained by the spate of farmer suicides in Maharashtra. They decided to…

Plan B to her wallet

October 18, 2011 This is the second episode of my fortnightly blog on Exchange4media.com. You can see the original article by clicking here. Welcome back to the Marketing Unplugged blog. Last fortnight we spoke about innovation in pricing that leads to strong brands being built. Today lets talk about innovation in distribution. The video…

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