What standing in line @ PVR told me about Consumer Behavior
October 13, 2011 Day : Saturday Time : 8:30 pm Location : Ticket Line, PVR Phoenix Mills The ticketing system at the counter was down for 15 mins so everyone, me included, waited (not so patiently). Standing next to me were the following people: a) A middle aged couple (40-45 years old) b) …
Why didn’t Apple just call it the iPhone 5?
October 6, 2011 My first post for FirstPost.com just appeared. Here is a link to the article. Reproduced below is the article the way I wrote it. It has been slightly edited at the FirstPost site: The Freakonomics blog has a post (click to see the original) where the author wonders if the stock price…
Coke Studio @ MTV: Where Is The Fizz?
August 8, 2011 Everything was picture perfect. The name, the artists, the format, even the studio, and yet MTV Coke Studio has not taken off the way it should have. As a self-professed music lover, I have been intrigued by this question. What really happened? They have the perfect ingredients, yet why don’t…
Consumer Insights Unplugged
April 14, 2011 One of the best sessions at the Goafest seminar was by Robin Wight. He spoke about how human beings are an emotional species masquerading as a rational one. He took us into a journey into neuroscience to arrive at this conclusion. Sir John Hegarty gently mocked him later, saying, he…
Hand Built By Robots
November 4, 2011 This article was published last Tuesday on Exchange4Media.com and on FirstPost. They were slightly edited. This is the original version. You can see the published versions by clicking on the names of the two publications. My teenage niece visited us last summer and fell in love with the frozen yogurt at a neighboring…
Mat Bhaag DK Bose!
June 8, 2011 Unplugging The Pressure On The Youth Music. I think the songs that people hum or sing along with says a lot about what they really feel. You vibe with a song if it says what you want to say. Let’s look at how cult songs of the youth have changed…
Categories Unplugged
The best musicians in the world cannot be slotted into genres. Take The Beatles for example. There are numerous questions on internet forums and discussion sites that ask the question, “What musical genre were the Beatles?”. This usually leads to a lot of debates, but here is a sample answer that really makes…
The Movie that taught me Blue Ocean Strategy
Two years back i was introduced to the Blue Ocean Strategy. I loved the theory and quickly added W. Chan Kim and Renée Mauborgne (the authors) to my People-who-have-cracked-it list. I marveled at how such a simple theory could result in such astounding results. Or as the website aptly puts it. Wow. Such power….
This tastes so . . . .White
This first appeared on Exchange4media on December 27, 2011. A few weeks ago, I wrote a blog on companies that were using social causes to promote their brands. One of these brands was Coca Cola which has launched a campaign in the USA & Canada to help save the habitat of the polar bear. As…
What’s Your Fair Play Strategy?
A few years ago, I picked up an expensive smartphone and in a couple of months time it developed a snag. Though it was under warranty, I was disappointed, because it was new. Thinking of all unnecessary stress that warranty fulfillment demand, I went to to the service centre and showed it to…
