If you are in a commodity market, it’s your fault
April 16, 2012 This appeared in the First Post on April 16, 2012. Click here to see the original. Imagine a seminar on innovation where the featured case studies are on ball bearings and a rural information service. I attended just such a seminar recently and that is where I heard the line…
Please stop the “Sale, Sale, Sale”
July 18, 2013 This article appeared in The Storyboard FirstPost epaper on July 17, 2013. For the original article, please click here. The website, Burrp! says there are 85 sale events happening in Mumbai. Fifty in Pune. Around 30 each in the other major metros. How many have you been to? I am not…
Less Is More
September 22, 2011 Marketing practice runs on reach and frequency. The understanding behind this theory is that more people should see the communication more often. And if a certain percentage of them like the communication and feel compelled to try the product, it will lead to sales. Millions are spent in media every…
