Author: admin

Please stop the “Sale, Sale, Sale”

July 18, 2013 This article appeared in The Storyboard FirstPost epaper on July 17, 2013. For the original article, please click here. The website, Burrp! says there are 85 sale events happening in Mumbai. Fifty in Pune. Around 30 each in the other major metros.  How many have you been to? I am not…

Less Is More

September 22, 2011 Marketing practice runs on reach and frequency. The understanding behind this theory is that more people should see the communication more often. And if a certain percentage of them like the communication and feel compelled to try the product, it will lead to sales. Millions are spent in media every…

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