Marketing a challenger brand
This is the era of disruptions. All startups and most small players are dreaming of displacing the market leader from its comfortable position. In order to do so, we need to apply new rules of doing business. Unfortunately, most case studies are written around leaders and therefore not relevant to challenger brands.
This workshop helps evolve disruptive strategies that can help overcome the leader. It uses case studies of challenger brands that have come from behind to create success.
The workshop is customised after understanding the problems and opportunities faced by your business. Other modules are added to the workshop as needed.