Bookshelves are full of books that exhort brands to find their purpose and life by it. Brands that have a well defined purpose have been proved to do better than ones that don’t. It inspires your customers, your people and your partners.
But how do you arrive at a brand purpose and how does it work in your category and your business? This workshop helps you discover all that and more.
The workshop is customised after understanding the problems and opportunities faced by your business. Other modules are added to the workshop as needed.