Marketing used to be about creating awareness, then changing attitudes and finally changing behaviour. But the new science of behaviour change has turned this process on its head. It changes the fundamentals of how we do marketing.
Are the principles of behaviour change relevant to your business? Do your people know how to nudge consumers towards behaviour that is beneficial to you.
The workshop is customised after understanding the problems and opportunities faced by your business. Other modules are added to the workshop as needed. There is a version of this workshop for non-profit organisations too.