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A new way to think of marketing

Marketing is stuck in the sixties, while so much has changed in consumers, markets and media. That’s why many of the old ‘truths’ of marketing don’t hold anymore. These are the elephants in the room that people tend to ignore. It’s time to re-evaluate the classics.


The world of marketing is changing fast. Keeping up with all the changes is hard. In this book, Suman has done an amazing job of distilling the lessons of the new world of marketing into a coherent narrative.

He has done this in an entertaining and lucid manner with examples from India and abroad. His discourse isn’t limited to marketing alone and he talks of history, politics, religion and sports along the way. A must read for all young marketing professionals.

Chander Sethi

Chairman & Managing Director, South East Asia, Reckitt Benckisers

Here is a refreshing book that every marketer must read. It tells us how quickly the science of marketing has fallen behind the times, and what we have to do to prevent the marketing elephant from turning into a dinosaur.

Suman Srivastava writes with conviction, and he tells his wonderful stories with great passion.

The ten interesting elephants which are featured in this book are captivating, they provoke us, they reveal the traps we must avoid, and eventually they leave us with excellent insights into how we can become very effective marketers.

Harish Bhat

Author of 'Tata Log' Member, Group Executive Council,Tata Sons

Marketing Unplugged is a joy to read … and is a wake up call! The book is a remarkable balance of observation, insight, relevance, and challenge.

And it does that all (thanks to the Elephant in the room) with a real sense of wit and humour …Suman makes a powerful argument that traditional marketing strategy is simply not equipped to deal with the reality of today’s reality.

It is convincing that new and fresh and innovative techniques are not only needed …they are mandatory. And you will love getting to know the elephant!

Bob Schmetterer

Former Chairman and CEO, Euro RSCG Worldwide Author of ‘Leap!
A Revolution in Creative Business Strategy’

Marketing Unplugged is an interesting blend of wisdom, experience and insights, distilled by a master craftsman into an easy-to-use toolkit and garnished with real brand stories. Suman calls out the elephants in the room and shows you how the old rules of marketing have become irrelevant. A fun read. Totally unputdownable.

Prakash Iyer

Former Managing Director of Kimberly-Clark Lever Author of ‘The habit of winning’ & ‘The secret of leadership’

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