Marketing needs a new narrative

Over 90% of new brands launched around the world fail. Does this mean that brands and marketing is dead? Or is there a need to think of them in a new way?

A new way to think of marketing

Marketing is stuck in the sixties, while so much has changed in consumers, markets and media. That’s why many of the old ‘truths’ of marketing don’t hold anymore. These are the elephants in the room that people tend to ignore. It’s time to re-evaluate the classics. Read more.

Paperback

Ebook

Workshops by Marketing Unplugged

Albert Einstein said that the definition of Insanity was doing the same thing over and over again and expecting different results.

In a Marketing Unplugged workshop, participants are exposed to the latest thinking from the world of books.
These new concepts combined with the experience of the team plus creative thinking tools often results in real innovation.

Marketing Unplugged workshops combine problem solving with training and result in action ready solutions.

Brief us about your biggest problems or opportunities and we will design a workshop suited to getting the best results for you. While training your people to become stars.

Marketing used to be about creating awareness, then changing attitudes and finally changing behaviour. But the new science of behaviour change has turned this process on its head. It changes the fundamentals of how we do marketing.

Are the principles of behaviour change relevant to your business? Do your people know how to nudge consumers towards behaviour that is beneficial to you.

The workshop is customised after understanding the problems and opportunities faced by your business. Other modules are added to the workshop as needed. There is a version of this workshop for non-profit organisations too.

To discuss further, please drop us a line.

Presentations are critical for the success of your people and your organisation. Why then are presentations often so boring? In this workshop we will work on creating a great presentation, designing the deck and then delivering the presentation. We apply the secrets of storytelling to business presentations.

The workshop is customised after understanding the problems and opportunities faced by your business. Other modules are added to the workshop as needed.

To discuss further, please drop us a line.

Competing in business is like playing a multi player chess game. Strategies have to be formulated in the context of how the other players play. This workshop helps you model the behaviour of your competitors and your own team.

The workshop itself is the final culmination of the project which also involves understanding your playbook as well as that of your key competitors.

The workshop is customised after understanding the problems and opportunities faced by your business. Other modules are added to the workshop as needed.

To discuss further, please get in touch.

When a lot of players fight in a given market, there’s a lot of bloodshed and hence a red ocean. The alternative is to define a new value chain and thus play in a new market.

What is the conventional way in which the key players in your industry play. Is there an alternative way? This workshop helps you and your team innovate around your business model and thus disrupt your industry.

The workshop is customised after understanding the problems and opportunities faced by your business. Other modules are added to the workshop as needed.

To discuss further, please get in touch with us.

This is the era of disruptions. All startups and most small players are dreaming of displacing the market leader from its comfortable position. In order to do so, we need to apply new rules of doing business. Unfortunately, most case studies are written around leaders and therefore not relevant to challenger brands.

This workshop helps evolve disruptive strategies that can help overcome the leader. It uses case studies of challenger brands that have come from behind to create success.

The workshop is customised after understanding the problems and opportunities faced by your business. Other modules are added to the workshop as needed.

To discuss further, please get in touch with us.

Bookshelves are full of books that exhort brands to find their purpose and life by it. Brands that have a well defined purpose have been proved to do better than ones that don’t. It inspires your customers, your people and your partners.

But how do you arrive at a brand purpose and how does it work in your category and your business? This workshop helps you discover all that and more.

The workshop is customised after understanding the problems and opportunities faced by your business. Other modules are added to the workshop as needed.

To discuss further, please drop us a line.

There are several other workshops that we have done. And even more that we can do. Each workshop would be customised after understanding the problems and opportunities faced by your business. Modules are added to the workshop as needed.
To discuss further, please get in touch with us.

book-2.png

Key Clients

92.7 Big FM
CaratLane Jewellery Designs
DogSpot.in
Heymath
Maxx English
Raymond
TATA Housing
Aludecor
Cargill India Pvt. Ltd.
FCBUlka
Ignite
Mcxtra
Samhita
Taproot India
Axis Bank
Cheil India Pvt Ltd
Good Buy
Interactive Avenues
Mentoria
Scatter
Vibrant Holiday
Bharat Petroleum
Colonial Collection
HAKUHODO
Johnson & Johnson
Moneycontrol
Shapoorji And Pallonji
Web 18
CNBCTV18
Daikin
Hektor
MOM & ME
Navneet
Spuul

Blogs