Solve your Biggest Marketing Challenges while turning your
​People
into Stars
Suman Srivastava
Marketing Strategist, Author &
an Entrepreneur
Why does social sector need marketing?
Every organisation in the social sector has at least two of the following needs: raise money, create social change, advocate a cause and engage with people. This book uses the principles of Nudge Theory to show how to fulfil these needs better. The book takes a storytelling approach, rather
than an academic one, and is packed with examples from India and around the world. Read more.
Buying Options:
A new way to think of marketing
Marketing is stuck in the sixties, while so much has changed in consumers, markets and media. That’s why many of the old ‘truths’ of marketing don’t hold anymore. These are the elephants in the room that people tend to ignore. It’s time to re-evaluate the classics. Read more.
Buying Options:
WORKSHOPS
For Social Sector
Branding in the social sector
Creating behaviour change
Presentation skills for social entrepreneurs
Fund raising
For Corpoate Sector
Behaviour Change
Marketing a Challenger Brand
Presentation skills
Trusted by
Suman Srivastva
Suman Srivastava is the Founder and Innovation Artist at Marketing Unplugged. He is also the author of Marketing Unplugged: Spotting the elephants in the room.
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Suman Srivastava enjoys doing new things. A graduate of Delhi University, IIM Ahmedabad and IMD Lausanne, he is an advertising man, strategist, author, marathon runner, teacher, social worker, sports fan, creative bartender and an entrepreneur.