Solve your Biggest Marketing Challenges while turning your
Marketing Strategist, Author &
Why does social sector need marketing?
Every organisation in the social sector has at least two of the following needs: raise money, create social change, advocate a cause and engage with people. This book uses the principles of Nudge Theory to show how to fulfil these needs better. The book takes a storytelling approach, rather
than an academic one, and is packed with examples from India and around the world. Read more.
A new way to think of marketing
Marketing is stuck in the sixties, while so much has changed in consumers, markets and media. That’s why many of the old ‘truths’ of marketing don’t hold anymore. These are the elephants in the room that people tend to ignore. It’s time to re-evaluate the classics. Read more.
For Social Sector
Branding in the social sector
Creating behaviour change
Presentation skills for social entrepreneurs
For Corpoate Sector
Marketing a Challenger Brand
Suman Srivastava is the Founder and Innovation Artist at Marketing Unplugged. He is also the author of Marketing Unplugged: Spotting the elephants in the room.
Suman Srivastava enjoys doing new things. A graduate of Delhi University, IIM Ahmedabad and IMD Lausanne, he is an advertising man, strategist, author, marathon runner, teacher, social worker, sports fan, creative bartender and an entrepreneur.