The Opposite Of Reservation Is Not Merit
I had just finished my post graduation degree when the then Prime Minister, Mr VP Singh, implemented the Mandal Commission report. Like...
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Knowledge
Read to gather knowledge. This is a blog mostly about stuff I have learnt.
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- Mar 10
- 4 min
We Need To Rethink The Ethics of Debt
A few months ago, I heard an economist argue that we need to change the way we think of debt. I didn’t think much of it right then, but...
101 views0 comments
- Mar 1
- 7 min
Management For A Sustainable World
Capitalism has let us down. In the second decade of the twenty first century, the world realised that capitalism was destroying the...
41 views0 comments
- Aug 25, 2022
- 10 min
Will This Be the DNA Century?
Around two decades ago, I read a book called The Cosmic Serpent. It is a fascinating book written by an anthropologist, Jeremy Narby,...
307 views0 comments
- Jun 23, 2022
- 5 min
#TIL - How To Be a Stoic
Remember the play, Julius Caesar by William Shakespeare? People of my generation who studied in ICSE schools, will have swotted over it...
155 views0 comments
- Jun 5, 2022
- 11 min
#TIL - The Power Of An Inquisitive Mind
Where did I come from? From Mummy’s tummy. Where did Mummy come from? And her Mummy? Where did the first human come from? The first...
190 views1 comment
- Jun 1, 2022
- 10 min
#TIL - Bandra Says Hello World
Bandra has grown from a little fishing village in the 1530s to a suburb with one million people today. More importantly, it is the third...
1,627 views0 comments
- Nov 19, 2021
- 4 min
The Best Books On Behaviour Change
Behaviour Change is one of the hot topics of this century. Ever since Daniel Kahneman won a Noble Prize in 2002, there have been a lot of...
785 views3 comments
- Nov 9, 2021
- 3 min
How to use the mobile in your marketing mix (Lessons from some brilliant ideas)
This article appeared in Exchange4media.com and FirstPost.com on November 29, 2011. For the articles as they were published, please click...
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- Nov 9, 2021
- 3 min
The Movie that taught me Blue Ocean Strategy
Two years back i was introduced to the Blue Ocean Strategy. I loved the theory and quickly added W. Chan Kim and Renée Mauborgne (the...
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- Nov 9, 2021
- 2 min
Categories Unplugged
The best musicians in the world cannot be slotted into genres. Take The Beatles for example. There are numerous questions on internet...
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- Nov 9, 2021
- 3 min
This tastes so . . . .White
This first appeared on Exchange4media on December 27, 2011. A few weeks ago, I wrote a blog on companies that were using social causes to...
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- Nov 9, 2021
- 2 min
Brand Rituals Unplugged
Marketers love rituals around their brands. Corona beer is always drunk from the bottle with a wedge of lime stuck in the neck. Everyone...
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- Nov 9, 2021
- 2 min
What’s Your Fair Play Strategy?
A few years ago, I picked up an expensive smartphone and in a couple of months time it developed a snag. Though it was under warranty, I...
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- Nov 9, 2021
- 3 min
How to make money by selling for free
I have begun to write a fortnightly column (every other Tuesday) on Exchange 4 Media also called Marketing Unplugged. The first one...
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- Nov 9, 2021
- 3 min
Want Loyalty? Don’t focus on rewards
This article first appeared in Exchange4media and FirstPost on Jan 10, 2012. Ramu Dosawala is a popular man in Bandra. He has a road side...
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- Nov 9, 2021
- 3 min
Adspends don’t make a brand big : Suman Srivastava
Veteran advertising professional Suman Srivastava, who is vice-chairman and Chief Strategy Officer at FCB Ulka, has authored a book...
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- Nov 9, 2021
- 2 min
5 Reasons why Marketing is a Creative Business
This article was written for MxM India and appeared there on July 3, 2012. Click here for the original article 1. The marketer has to...
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- Nov 9, 2021
- 4 min
What Made FCB’s Suman Srivastava Pen ‘Marketing Unplugged’?
‘You don’t know what you know until you write it down and publish a book’. Suman Srivastava, Vice Chairman and Chief Strategy Officer,...
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