Nov 9, 20212 min5 Reasons why Marketing is a Creative BusinessThis article was written for MxM India and appeared there on July 3, 2012. Click here for the original article 1. The marketer has to...
Nov 9, 20214 minWhat Made FCB’s Suman Srivastava Pen ‘Marketing Unplugged’?‘You don’t know what you know until you write it down and publish a book’. Suman Srivastava, Vice Chairman and Chief Strategy Officer,...
Aug 21, 20193 minIs your brand a Harish or a Harry?This appeared in the Brand Equity dated August 21,2019 https://brandequity.economictimes.indiatimes.com/news/business-of-brands/why-brand...
Sep 20, 20142 minInnovation is critical in marketingThe main reason why the old marketing doesn’t work now as well as before is that consumers have caught on to the old tricks. It’s like a...