Is your brand a Harish or a Harry?
This appeared in the Brand Equity dated August 21,2019 https://brandequity.economictimes.indiatimes.com/news/business-of-brands/why-brand...
Knowledge
Read to gather knowledge. This is a blog mostly about stuff I have learnt.
Is your brand a Harish or a Harry?
Innovation is critical in marketing
Please stop the “Sale, Sale, Sale”
Business Shouldn’t Be About War
The business of business is not just business
Conferences Unplugged: The 7 Basic Emotions At A Conference
Hand Built By Robots
Plan B to her wallet
What standing in line @ PVR told me about Consumer Behavior
Why didn’t Apple just call it the iPhone 5?
Less Is More
Would You Build A Car Using 1960s Technology?
Coke Studio @ MTV: Where Is The Fizz?
Mat Bhaag DK Bose!
Consumer Insights Unplugged