This article was written for MxM India and appeared there on July 3, 2012. Click here for the original article 1. The marketer has to...

‘You don’t know what you know until you write it down and publish a book’. Suman Srivastava, Vice Chairman and Chief Strategy Officer,...

This appeared in the Brand Equity dated August 21,2019 https://brandequity.economictimes.indiatimes.com/news/business-of-brands/why-brand...

The main reason why the old marketing doesn’t work now as well as before is that consumers have caught on to the old tricks. It’s like a...

This article appeared in The Storyboard FirstPost epaper on July 17, 2013. For the original article, please click here The website,...

December 13, 2011 This article first appeared in Exchange4media and FirstPost on December 13, 2011. We often think of business as being a...

This post appeared on Exchange 4 Media and First Post on November 15, 2011. Click on the publication names to see the original articles....

Anger At the long questions from the audience At the long queues in the bathroom At the small font sizes on the slides At finding there’s...

This article was published last Tuesday on Exchange4Media.com and on FirstPost. They were slightly edited. This is the original version....

his is the second episode of my fortnightly blog on Exchange4media.com. You can see the original article by clicking here. Welcome back...

October 13, 2011 Day : Saturday Time : 8:30 pm Location : Ticket Line, PVR Phoenix Mills The ticketing system at the counter was down for...

My first post for FirstPost.com just appeared. Here is a link to the article. Reproduced below is the article the way I wrote it. It has...

Marketing practice runs on reach and frequency. The understanding behind this theory is that more people should see the communication...

The sixties sounds like such a long time ago. 5 decades ago. Half a century ago. 50 years ago. And it is a long time back. There is...

Everything was picture perfect. The name, the artists, the format, even the studio, and yet MTV Coke Studio has not taken off the way it...

Unplugging The Pressure On The Youth Music. I think the songs that people hum or sing along with says a lot about what they really feel....

One of the best sessions at the Goafest seminar was by Robin Wight. He spoke about how human beings are an emotional species...