Nov 19, 20214 minThe Best Books On Behaviour ChangeBehaviour Change is one of the hot topics of this century. Ever since Daniel Kahneman won a Noble Prize in 2002, there have been a lot of...
Nov 9, 20211 minA Snakes and Ladders Approach to Social Change#ISDMMasterclass ~ To create lasting social change, we need to deeply understand the stakeholders with whom we seek to work. The video...
Nov 9, 20213 minThe Art Of Asking For MoneyThis article first appeared in BusinessWorld on September 25, 2018 http://www.businessworld.in/article/The-Art-Of-Asking-For-Money-/25-09...
Nov 9, 20213 minHow to use the mobile in your marketing mix (Lessons from some brilliant ideas)This article appeared in Exchange4media.com and FirstPost.com on November 29, 2011. For the articles as they were published, please click...
Nov 9, 20213 minThe Movie that taught me Blue Ocean StrategyTwo years back i was introduced to the Blue Ocean Strategy. I loved the theory and quickly added W. Chan Kim and Renée Mauborgne (the...
Nov 9, 20212 minCategories UnpluggedThe best musicians in the world cannot be slotted into genres. Take The Beatles for example. There are numerous questions on internet...
Nov 9, 20213 minThis tastes so . . . .WhiteThis first appeared on Exchange4media on December 27, 2011. A few weeks ago, I wrote a blog on companies that were using social causes to...