Behaviour Change is one of the hot topics of this century. Ever since Daniel Kahneman won a Noble Prize in 2002, there have been a lot of...

#ISDMMasterclass ~ To create lasting social change, we need to deeply understand the stakeholders with whom we seek to work. The video...

This article first appeared in BusinessWorld on September 25, 2018 http://www.businessworld.in/article/The-Art-Of-Asking-For-Money-/25-09...

This article appeared in Exchange4media.com and FirstPost.com on November 29, 2011. For the articles as they were published, please click...

Two years back i was introduced to the Blue Ocean Strategy. I loved the theory and quickly added W. Chan Kim and Renée Mauborgne (the...

The best musicians in the world cannot be slotted into genres. Take The Beatles for example. There are numerous questions on internet...

This first appeared on Exchange4media on December 27, 2011. A few weeks ago, I wrote a blog on companies that were using social causes to...

Marketers love rituals around their brands. Corona beer is always drunk from the bottle with a wedge of lime stuck in the neck. Everyone...

A few years ago, I picked up an expensive smartphone and in a couple of months time it developed a snag. Though it was under warranty, I...

I have begun to write a fortnightly column (every other Tuesday) on Exchange 4 Media also called Marketing Unplugged. The first one...