The Best Books On Behaviour Change
Behaviour Change is one of the hot topics of this century. Ever since Daniel Kahneman won a Noble Prize in 2002, there have been a lot of...
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Knowledge
Read to gather knowledge. This is a blog mostly about stuff I have learnt.
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Nov 9, 20211 min read
A Snakes and Ladders Approach to Social Change
#ISDMMasterclass ~ To create lasting social change, we need to deeply understand the stakeholders with whom we seek to work. The video...
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Nov 9, 20213 min read
The Art Of Asking For Money
This article first appeared in BusinessWorld on September 25, 2018 http://www.businessworld.in/article/The-Art-Of-Asking-For-Money-/25-09...
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Nov 9, 20213 min read
How to use the mobile in your marketing mix (Lessons from some brilliant ideas)
This article appeared in Exchange4media.com and FirstPost.com on November 29, 2011. For the articles as they were published, please click...
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Nov 9, 20213 min read
The Movie that taught me Blue Ocean Strategy
Two years back i was introduced to the Blue Ocean Strategy. I loved the theory and quickly added W. Chan Kim and Renée Mauborgne (the...
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Nov 9, 20212 min read
Categories Unplugged
The best musicians in the world cannot be slotted into genres. Take The Beatles for example. There are numerous questions on internet...
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Nov 9, 20213 min read
This tastes so . . . .White
This first appeared on Exchange4media on December 27, 2011. A few weeks ago, I wrote a blog on companies that were using social causes to...
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Nov 9, 20212 min read
Brand Rituals Unplugged
Marketers love rituals around their brands. Corona beer is always drunk from the bottle with a wedge of lime stuck in the neck. Everyone...
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Nov 9, 20212 min read
What’s Your Fair Play Strategy?
A few years ago, I picked up an expensive smartphone and in a couple of months time it developed a snag. Though it was under warranty, I...
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Nov 9, 20213 min read
How to make money by selling for free
I have begun to write a fortnightly column (every other Tuesday) on Exchange 4 Media also called Marketing Unplugged. The first one...
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