Knowledge | Marketing Unplugged

Knowledge

Read to gather knowledge. This is a blog mostly about stuff I have learnt.

Webinar: Branding In the social sector

The Art Of Asking For Money

This article first appeared in BusinessWorld on September 25, 2018 http://www.businessworld.in/article/The-Art-Of-Asking-For-Money-/25-09...

How to use the mobile in your marketing mix (Lessons from some brilliant ideas)

This article appeared in Exchange4media.com and FirstPost.com on November 29, 2011. For the articles as they were published, please click...

The Movie that taught me Blue Ocean Strategy

Two years back i was introduced to the Blue Ocean Strategy. I loved the theory and quickly added W. Chan Kim and Renée Mauborgne (the...

Categories Unplugged

The best musicians in the world cannot be slotted into genres. Take The Beatles for example. There are numerous questions on internet...

This tastes so . . . .White

This first appeared on Exchange4media on December 27, 2011. A few weeks ago, I wrote a blog on companies that were using social causes to...

Brand Rituals Unplugged

Marketers love rituals around their brands. Corona beer is always drunk from the bottle with a wedge of lime stuck in the neck. Everyone...

What’s Your Fair Play Strategy?

A few years ago, I picked up an expensive smartphone and in a couple of months time it developed a snag. Though it was under warranty, I...

How to make money by selling for free

I have begun to write a fortnightly column (every other Tuesday) on Exchange 4 Media also called Marketing Unplugged. The first one...

Want Loyalty? Don’t focus on rewards

This article first appeared in Exchange4media and FirstPost on Jan 10, 2012. Ramu Dosawala is a popular man in Bandra. He has a road side...

Adspends don’t make a brand big : Suman Srivastava

Veteran advertising professional Suman Srivastava, who is vice-chairman and Chief Strategy Officer at FCB Ulka, has authored a book...

5 Reasons why Marketing is a Creative Business

This article was written for MxM India and appeared there on July 3, 2012. Click here for the original article 1. The marketer has to...