Want Loyalty? Don’t focus on rewards
This article first appeared in Exchange4media and FirstPost on Jan 10, 2012. Ramu Dosawala is a popular man in Bandra. He has a road side...
top of page
Knowledge
Read to gather knowledge. This is a blog mostly about stuff I have learnt.
Search
Nov 9, 20213 min read
Adspends don’t make a brand big : Suman Srivastava
Veteran advertising professional Suman Srivastava, who is vice-chairman and Chief Strategy Officer at FCB Ulka, has authored a book...
50
Nov 9, 20212 min read
5 Reasons why Marketing is a Creative Business
This article was written for MxM India and appeared there on July 3, 2012. Click here for the original article 1. The marketer has to...
80
Nov 9, 20214 min read
What Made FCB’s Suman Srivastava Pen ‘Marketing Unplugged’?
‘You don’t know what you know until you write it down and publish a book’. Suman Srivastava, Vice Chairman and Chief Strategy Officer,...
40
Aug 21, 20193 min read
Is your brand a Harish or a Harry?
This appeared in the Brand Equity dated August 21,2019 https://brandequity.economictimes.indiatimes.com/news/business-of-brands/why-brand...
40
Sep 20, 20142 min read
Innovation is critical in marketing
The main reason why the old marketing doesn’t work now as well as before is that consumers have caught on to the old tricks. It’s like a...
40
Jul 18, 20133 min read
Please stop the “Sale, Sale, Sale”
This article appeared in The Storyboard FirstPost epaper on July 17, 2013. For the original article, please click here The website,...
30
Jan 20, 20133 min read
Big e-comm players are not brands, just great deals
Veteran advertising professional Suman Srivastava, who is vice-chairman and Chief Strategy Officer at FCB Ulka, has authored a book...
50
Aug 3, 20123 min read
We ignore the fact that human beings are irrational: Suman Srivastava
Suman Srivastava, Vice Chairman and Chief Strategy Officer, FCB Ulka Group, seeks to highlight the marketing truths that companies tend...
30
Apr 16, 20123 min read
If you are in a commodity market, it’s your fault
This appeared in the First Post on April 16, 2012. Click here to see the original. Imagine a seminar on innovation where the featured...
40
Dec 13, 20113 min read
Business Shouldn’t Be About War
December 13, 2011 This article first appeared in Exchange4media and FirstPost on December 13, 2011. We often think of business as being a...
20
Nov 15, 20113 min read
The business of business is not just business
This post appeared on Exchange 4 Media and First Post on November 15, 2011. Click on the publication names to see the original articles....
10
bottom of page