Nov 9, 20213 minWant Loyalty? Don’t focus on rewardsThis article first appeared in Exchange4media and FirstPost on Jan 10, 2012. Ramu Dosawala is a popular man in Bandra. He has a road side...
Nov 9, 20213 minAdspends don’t make a brand big : Suman SrivastavaVeteran advertising professional Suman Srivastava, who is vice-chairman and Chief Strategy Officer at FCB Ulka, has authored a book...
Nov 9, 20212 min5 Reasons why Marketing is a Creative BusinessThis article was written for MxM India and appeared there on July 3, 2012. Click here for the original article 1. The marketer has to...
Nov 9, 20214 minWhat Made FCB’s Suman Srivastava Pen ‘Marketing Unplugged’?‘You don’t know what you know until you write it down and publish a book’. Suman Srivastava, Vice Chairman and Chief Strategy Officer,...
Aug 21, 20193 minIs your brand a Harish or a Harry?This appeared in the Brand Equity dated August 21,2019 https://brandequity.economictimes.indiatimes.com/news/business-of-brands/why-brand...
Sep 20, 20142 minInnovation is critical in marketingThe main reason why the old marketing doesn’t work now as well as before is that consumers have caught on to the old tricks. It’s like a...
Jul 18, 20133 minPlease stop the “Sale, Sale, Sale”This article appeared in The Storyboard FirstPost epaper on July 17, 2013. For the original article, please click here The website,...
Jan 20, 20133 minBig e-comm players are not brands, just great dealsVeteran advertising professional Suman Srivastava, who is vice-chairman and Chief Strategy Officer at FCB Ulka, has authored a book...
Aug 3, 20123 minWe ignore the fact that human beings are irrational: Suman SrivastavaSuman Srivastava, Vice Chairman and Chief Strategy Officer, FCB Ulka Group, seeks to highlight the marketing truths that companies tend...