I have begun to write a fortnightly column (every other Tuesday) on Exchange 4 Media also called Marketing Unplugged. The first one...

This article first appeared in Exchange4media and FirstPost on Jan 10, 2012. Ramu Dosawala is a popular man in Bandra. He has a road side...

Veteran advertising professional Suman Srivastava, who is vice-chairman and Chief Strategy Officer at FCB Ulka, has authored a book...

This article was written for MxM India and appeared there on July 3, 2012. Click here for the original article 1. The marketer has to...

‘You don’t know what you know until you write it down and publish a book’. Suman Srivastava, Vice Chairman and Chief Strategy Officer,...

This appeared in the Brand Equity dated August 21,2019 https://brandequity.economictimes.indiatimes.com/news/business-of-brands/why-brand...

The main reason why the old marketing doesn’t work now as well as before is that consumers have caught on to the old tricks. It’s like a...

This article appeared in The Storyboard FirstPost epaper on July 17, 2013. For the original article, please click here The website,...

Veteran advertising professional Suman Srivastava, who is vice-chairman and Chief Strategy Officer at FCB Ulka, has authored a book...

Suman Srivastava, Vice Chairman and Chief Strategy Officer, FCB Ulka Group, seeks to highlight the marketing truths that companies tend...

This appeared in the First Post on April 16, 2012. Click here to see the original. Imagine a seminar on innovation where the featured...

December 13, 2011 This article first appeared in Exchange4media and FirstPost on December 13, 2011. We often think of business as being a...