What Made FCB’s Suman Srivastava Pen ‘Marketing Unplugged’?
‘You don’t know what you know until you write it down and publish a book’. Suman Srivastava, Vice Chairman and Chief Strategy Officer,...
Knowledge
Read to gather knowledge. This is a blog mostly about stuff I have learnt.
What Made FCB’s Suman Srivastava Pen ‘Marketing Unplugged’?
Is your brand a Harish or a Harry?
Innovation is critical in marketing
Please stop the “Sale, Sale, Sale”
Big e-comm players are not brands, just great deals
We ignore the fact that human beings are irrational: Suman Srivastava
If you are in a commodity market, it’s your fault
Business Shouldn’t Be About War
The business of business is not just business
Conferences Unplugged: The 7 Basic Emotions At A Conference
Hand Built By Robots
Plan B to her wallet