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Knowledge
Read to gather knowledge. This is a blog mostly about stuff I have learnt.
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The business of business is not just business
This post appeared on Exchange 4 Media and First Post on November 15, 2011. Click on the publication names to see the original articles....
Nov 15, 20113 min read
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Conferences Unplugged: The 7 Basic Emotions At A Conference
Anger At the long questions from the audience At the long queues in the bathroom At the small font sizes on the slides At finding there’s...
Nov 10, 20111 min read
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Hand Built By Robots
This article was published last Tuesday on Exchange4Media.com and on FirstPost. They were slightly edited. This is the original version....
Nov 4, 20113 min read
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Plan B to her wallet
his is the second episode of my fortnightly blog on Exchange4media.com. You can see the original article by clicking here. Welcome back...
Oct 18, 20113 min read
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What standing in line @ PVR told me about Consumer Behavior
October 13, 2011 Day : Saturday Time : 8:30 pm Location : Ticket Line, PVR Phoenix Mills The ticketing system at the counter was down for...
Oct 13, 20113 min read
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Why didn’t Apple just call it the iPhone 5?
My first post for FirstPost.com just appeared. Here is a link to the article. Reproduced below is the article the way I wrote it. It has...
Oct 6, 20113 min read
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Less Is More
Marketing practice runs on reach and frequency. The understanding behind this theory is that more people should see the communication...
Sep 22, 20113 min read
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Would You Build A Car Using 1960s Technology?
The sixties sounds like such a long time ago. 5 decades ago. Half a century ago. 50 years ago. And it is a long time back. There is...
Aug 21, 20114 min read
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Coke Studio @ MTV: Where Is The Fizz?
Everything was picture perfect. The name, the artists, the format, even the studio, and yet MTV Coke Studio has not taken off the way it...
Aug 8, 20113 min read
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Mat Bhaag DK Bose!
Unplugging The Pressure On The Youth Music. I think the songs that people hum or sing along with says a lot about what they really feel....
Jun 8, 20113 min read
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Consumer Insights Unplugged
One of the best sessions at the Goafest seminar was by Robin Wight. He spoke about how human beings are an emotional species...
Apr 14, 20112 min read
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