Oct 18, 20113 minPlan B to her wallethis is the second episode of my fortnightly blog on Exchange4media.com. You can see the original article by clicking here. Welcome back...
Oct 13, 20113 minWhat standing in line @ PVR told me about Consumer BehaviorOctober 13, 2011 Day : Saturday Time : 8:30 pm Location : Ticket Line, PVR Phoenix Mills The ticketing system at the counter was down for...
Oct 6, 20113 minWhy didn’t Apple just call it the iPhone 5?My first post for FirstPost.com just appeared. Here is a link to the article. Reproduced below is the article the way I wrote it. It has...
Sep 22, 20113 minLess Is MoreMarketing practice runs on reach and frequency. The understanding behind this theory is that more people should see the communication...
Aug 21, 20114 minWould You Build A Car Using 1960s Technology?The sixties sounds like such a long time ago. 5 decades ago. Half a century ago. 50 years ago. And it is a long time back. There is...
Aug 8, 20113 minCoke Studio @ MTV: Where Is The Fizz?Everything was picture perfect. The name, the artists, the format, even the studio, and yet MTV Coke Studio has not taken off the way it...
Jun 8, 20113 minMat Bhaag DK Bose!Unplugging The Pressure On The Youth Music. I think the songs that people hum or sing along with says a lot about what they really feel....
Apr 14, 20112 minConsumer Insights UnpluggedOne of the best sessions at the Goafest seminar was by Robin Wight. He spoke about how human beings are an emotional species...